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Our Design Process

Our Quality

A lot goes into making exceptional pet gear.

We decided to make kick-ass pet products from the outset, not just good ones. With over a century of combined apparel manufacturing experience and working for some of the biggest global brands in the world, our seamstresses and team of quality control specialists are seasoned industry professionals that understand what it takes to craft a premium product.

Proudly Made in North America

Unparalleled Craftsmanship

From the size of the needles to the thickness of individual threads, we hand select what goes into the manufacturing process. Our team is personally involved with every touch point within our supply chain. We use 3-ply thread while most of our competitors uses 2-ply thread or may not even know how to answer this question when asked what goes into their manufacturing process. Our manufacturing process takes into account of stitch density, field density, needle size and tension

YKK® Heavy Duty Side Release Buckle

For one of the most critical components of our dog gear, we chose YKK ® - a world-class Japanese manufacturer considered to be the gold standard for hardware components. With one of the strongest tested tensile strengths within its class, the YKK® Heavy Duty Side Release Buckle is made with a 4-point locking system that prevents accidental release.

Heavy Duty Dual-Layer Polypropylene Webbing

With over 1.9mm in thickness surpassing most of our competitors in the industry, our dual layer polypropylene webbing is built to last and has been rigorously tested which includes pulling a full-size pickup truck.

Zinc and Nickle plated metal hardware components

Our Aqua collection is built with Zinc plated metal components that prevents rust while our IKONIC collection is built with Nickle plated metal hardware components to resist weather.

Limited Lifetime Warranty Commitment

It took us over a year to develop our first collar prototype and going through dozens of iterations before we selected the final components. To some, it might seem unimportant, but to us, putting so much care and attention to the little things is how we show respect to our customers. It is the details that we put behind our products that ultimately sets us apart.