Woof Concept was founded with a mission: to create kick-ass pet products you can trust by bridging the gap between creativity and functionality with unparalleled craftsmanship. Founded in 2016 by two dog enthusiasts – Andy and Tracy grew tired of pet brands that simply offered products that lacked both quality and taste. In the market today, you can find plenty of pet brands that would source knock-off items and slap their logo on it and call it a day (have you wondered why so many pet brands have similar looking products?). On the flip side, you would find brands that devoted time to create something unique but the product would lack quality. What you’re now left with is the same quality product that just looks different across numerous brands, or very unique products that just don’t live up to your standards. Why can’t both exist? Because it’s not easy to achieve both, it’s actually kind of fucking hard.

At Woof Concept, we aim to do things differently. We operate in an underdog mindset that allows us to push through boundaries and limitations. We aim to delight our community with every product drop making our overall brand experience unforgettable. We promise ourselves and our gang, that every product drop will be better than the last - In quality, execution, and experience. Since inception, our product designs have been driven by inspiration from art, music, technology and different cultures. What separates us from any other pet brand is our devotion to craft. Anyone and any brand can tell you their products are made with premium quality components but at Woof Concept, we approach craftsmanship at a whole new level.

From the size of the needle to the thickness of individual threads, we meticulously obsess over every detail. We are very hard on ourselves when it comes to product quality and one of our core values is to take no short-cuts and leave no stones unturned. We have direct touch points for inspection, review, and reiterations, all the way from concept to raw materials; to the final product you receive. By controlling every touchpoint, it enables us to maintain integrity and quality. We build products that you and your dog can depend on. We are Woof Concept - We stand behind every product we produce and we love what we craft Every. Single. Day. If you believe in what we do. You belong with us.

Welcome To Our Gang.